China's top health authority has opened an account on Zhihu, a popular Question And Answer website, to share healthcare information and policy details with a wide audience.
The National Health and Family Planning Commission is the first ministry-level authority to launch an account on the site, which has about 70 million registered users.
The account Jiankang Zhongguo, or Health China, was launched in June and is updated daily with health tips and news about policies, while officials and experts regularly answer questions submitted by netizens, a worker at the commission said.
The account will be used along with 12 other online platforms, including the commission's website, which is available in Chinese and English, as part of an effort to reach a wider audience.
Health China had 195 followers as of last Monday and had published several articles, including one on heatstroke and another on preventing the spread of disease after a flood.
The top health authority has been growing its social media presence in recent years, including multiple articles about policies and medical advice on WeChat.
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Opened an account on Zhihu