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2017 inventory | Lighting industry 5 key words: Qualification rate and expansion at the same time!
As a topic in the decoration building materials industry has been hot, I do not do the keyword inventory and analysis of the lighting market at the end of the year, it seems a bit sorry for the readers who contribute to our flow and attention. Anyway, if you pay attention to it, I will pay attention to making you look comprehensive. Looking back at our article's popularity in the past two years, on many platforms, the lighting decoration article is always in the top few. As a topic in the decoration building materials industry has been hot, I do not do the keyword inventory and analysis of the lighting market at the end of the year, it seems a bit sorry for the readers who contribute to our flow and attention. Anyway, if you pay attention to it, I will pay attention to making you look comprehensive. Keywords top1: Qualification rate According to Shan Yi, the decoration observation, November 8, 2017, the General Administration of Quality Supervision, Inspection and Quarantine announced the results of the 2017 e-commerce product sampling monitoring, the results show that the qualification rate of bags, lamps, infants and children's clothing and other products is low, The product qualification rate is less than 50%. The General Administration of Quality Supervision, Inspection and Quarantine will also launch a special anti-counterfeiting campaign in the field of e-commerce to test the quality of online shopping products in the form of mysterious buyers. According to Shan Yi’s decoration analysis, although the country’s attention to lighting quality will be greatly increased, the market transformation may be a relatively slow process, because the lighting market is mixed, and the lighting brands are also more, even if there are strict and vigorous rectification efforts, But in the face of such a cumbersome lighting market, it still takes a long time. Therefore, Shan Yi said that the decoration reminds everyone that they must polish their eyes when selecting lamps. 1) When selecting the lamps, be sure to check whether the lamps are available, and check whether the warranty documents and certificates are complete. 2) It can be observed by the mobile phone camera, and the luminaire has stroboscopic phenomenon. Keywords top2: intelligent lighting According to Shan Yi, the decoration observation, with the continuous prosperity of smart homes, intelligent lighting has also arisen. The second IoT Lighting Conference from January to February this year. More lighting brand product managers and R&D engineers are going to Fudan training, all of which are preparing for smart lighting. According to Shan Yi's decoration analysis, smart home is bound to be the inevitable trend of future home life, and intelligent lighting will also approach the public. The consumption upgrade brought by smart home life is inevitable. According to this trend, the future lighting, home appliances, etc., the power may increase, it is recommended that users of new home decoration, using more than 2.5 square meters of wire, in order to avoid the subsequent lighting and home appliance replacement, the wire can not withstand . Keywords top3: market segment According to Shan Yi's decoration observation, 2017 is a year of continuous reshuffle of the general lighting market, and the focus of major companies has begun to shift to the segmentation field. For example, OSRAM, Qingdao Jiesheng Technology, Longda Electronics, Yanjing and other layout UV LED; Hongli Zhihui, Foshan Lighting, Snowlight, Ruifeng Optoelectronics and other layout automotive lighting; Sanan Optoelectronics, Qunyao Technology, Panasonic and other layouts Plant lighting, etc. Shan Yi said that the LED segmentation market will be a long-term trend in the future, and SMEs are likely to specialize in precision small areas in order to survive. In the future, there will be new brands in the field of home decoration lighting. The traditional NVC and Opp are no longer the standard. When choosing, you can consider the niche quality brand. When it is hot, in 2018, it is still in the early stage of the lighting market segmentation, and there will inevitably be chaos. As a transition period, when purchasing lamps, we must consider them in a comprehensive way to prevent being pitted! Keywords top4: LED expansion in 2017 LED chip industry ushered in a new wave of expansion peaks, including Sanan Optoelectronics, Huacan Optoelectronics, And China's mainland LED chip manufacturers such as Aoyang Shunchang have obvious expansion plans. It is estimated that when these new capacities are in place, the proportion of MOCVD capacity in China will reach 54% in 2017. In addition, OSRAM's LED chip factory in Malaysia is about to be completed. The plant covers an area of ​​100,000 square meters and has an excellent location. When the plant is completed, it will become the world's largest and most modern 6-inch wafer LED chip. Production base. It is foreseeable that the expansion of LED chip capacity will become the main tone in the next few years, industry competition will become more severe, and the survival of SMEs will be more difficult. According to Shan Yi's decoration analysis, due to the tight supply of LED raw materials, the big brands are keeping the market tight, tightening the waistband to keep the price, so that the small and medium-sized enterprises have lost, and the LEDs have moved closer to the big manufacturers and the market has also shrunk. The price trend of lamps will also rise. Keywords top5: brand heat According to the single-decoration decoration observation, the brand heat of the lighting industry has increased in 2017, the top ten are: Philips, Op, Osram, Foshan Lighting, NVC (brand heat ranking first), Panasonic, Sanxiong Aurora, Midea, TCL lighting and sunlight lighting. Among them, domestic brands have performed well. According to the analysis of the decoration of Shan Yi, although many lighting companies performed well in the brand heat of 2017, they still face a severe form. In recent years, the impact of e-commerce has been severe, and overcapacity has caused the entire lighting industry to have no new breakthroughs. Consumers can only recognize good or bad brands, which is not a good thing. Shan Yi said that the decoration reminds everyone that you can pay attention to some high-quality niche lighting brands, or look at some lighting evaluations, there will be new discoveries. It is also possible to buy a more cost-effective product.