· Volvo newly established Greater China Chen Lizhe in charge of sales

In order to better integrate resources, Volvo Car Asia Pacific adjusted and adjusted its organizational structure on June 1, 2017, and established Greater China including China, Hong Kong, Taiwan and Macau. In addition, Netcom has learned from Volvo Asia Pacific officials that Mr. Chen Lizhe, the current president of Volvo Car China Sales, will be solely responsible for the sales and marketing business in Greater China.

After this restructuring, Volvo will fully promote the complementary and coordinated development of the cross-straits and the three regions with the mainland market as the core, fully strengthen the Volvo car's resource allocation in the region, and then form a market synergy. Yuan Xiaolin, senior vice president and CEO of Volvo Car Group, said: "Volvo's establishment of Greater China will make full use of the common points of the four major markets, effectively promote the integration of resources in the region and accelerate Volvo's operation in Greater China. Develop and take China as the core to enhance its performance in the Asia Pacific market"

Mr. Chen Lizhe has extensive experience in China and Taiwan. He joined Volvo Cars in Taiwan in 2005 and has served as Marketing Director, Marketing and Sales Director. In 2009, he was promoted to General Manager and was responsible for the sales and operation of the entire Taiwan market. The annual average sales growth of 40%.
At this time last year, on June 1, 2016, Mr. Chen Lizhe was appointed as the president of Volvo Car China Sales Company, responsible for the overall market, sales, channels and after-sales business. During this year, Volvo Cars has made significant progress in both market sales and brand influence.

From January to April 2017, Volvo's sales growth in the Chinese market led the world, with a surge of 23.6% from last year's 25,916 units to 32,022 units. Looking at the global market, Volvo's first four cumulative sales reached 176,043 units, up 8% from 2016's 163,025 units. The Chinese market is becoming the engine of driving Volvo Car's global sales growth.

In 2017, Volvo Cars quickly increased its “attention level” at the brand level, and invited the powerful actor Peng Yuxi to act as the spokesperson for Volvo's new S90 luxury sedan product, showing the products to the public and the younger China. Elite users convey social positive energy and Nordic happy life. In the future, Mr. Chen Lizhe will lead the sales and marketing team to promote the integration of resources in Greater China and closely related to the global market, and promote Volvo's sustained and rapid development in the “second phase of global recovery”.

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