China's household LED lighting market: still need 5 years incubation period?


Recently, the 2012/2013 fiscal lighting product financial subsidy promotion project organized by the Ministry of Finance, the National Development and Reform Commission, and the Ministry of Science and Technology was restarted. The shortlist was officially released. This is China's first subsidy program for LED products. As a result, the stock prices of related companies have risen.
This will definitely be a great boost for the LED industry. Moreover, the short-listed enterprises are relatively excellent in terms of production capacity and technology, and will play a role in demonstration and regulation for the currently chaotic LED industry. The relevant person in charge of Shenzhen Jiejia Semiconductor Trading Co., Ltd. said: However, the current LED lamp price is much more expensive than the energy-saving lamp. If you want to really enter the home user, you have to wait 5 years.
The domestic LED industry has not yet had a strong brand. There are many small and medium-sized enterprises, large and medium-sized enterprises are scarce, and the domestic LED industry is still quite chaotic. Shenzhen Jiejia Semiconductor Trading Co., Ltd. related person in charge said.
It is reported that the Guangdong Provincial Bureau of Quality and Technical Supervision has released a total of 23 batches of self-ballasted LED lamp products produced by 21 companies in 7 cities including Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Huizhou and Dongguan. 17 batches, the failure rate is as high as 73.9.
LED lighting is an emerging industry, technology is in the stage of rapid development, lack of uniform product quality evaluation standards and uniform specifications for product manufacturing, product application effects, product safety, resulting in different quality of LED lighting products, market marketing applications are severely constrained . The report of the Guangdong Provincial Bureau of Quality and Technical Supervision shows.
Take the 8 watt LED lamp as an example. Now the price on the market is 40 yuan, there are 50 yuan, 80 yuan, and 100 yuan, and Philips is more than 150 yuan. The relevant person in charge of Shenzhen Jinlaishun Group Co., Ltd. told the reporter: Small companies rely on cheap rather than quality, may be almost in the material or not tested and certified, or have no waterproof treatment, coupled with improper use of consumers, quality problems.
At present, LED lights are not making money in the chip, because it is too transparent, everyone knows what price the chip should be. Everyone is taking chips from abroad, and there is generally no problem in quality. The relevant person in charge of Shenzhen Jiejia Semiconductor Trading Co., Ltd. said: The most problem is the power supply, and Jiejia generally purchases power in Shenzhen.
Shenzhen has the most developed electronic components industry in the world, and there are countless companies, but the quality is uneven. Take the mobile phone charger as an example. The simplest one has a splint type universal charger. Anyone can produce it. The quality is of course not guaranteed. The original chargers of various brand-name manufacturers are also here, and the quality is much more reliable. The person in charge of Shenzhen Jiejia Semiconductor Trading Co., Ltd. said that LED lights are different from energy-saving lamps and cannot be used in humid environments. Therefore, waterproofing of power supplies is very important. However, there is no standard system from power supply to finished product, and there is no requirement for mandatory testing and certification. It is completely how the enterprise wants to do it, and the quality is not good.
Need to improve the standard Currently there is only one local standard for street lamps, there is no standard for household LEDs, only some enterprise standards, there is no basis for enterprise testing and certification. Shenzhen Jiejia Semiconductor Trading Co., Ltd. related person in charge said.
It is understood that in 2010, Guangdong Province issued the "Guangdong Province LED street lamp local standards", the definition of LED street lights, product classification, model and naming, technical requirements, test methods, inspection rules and signs, instructions for use, packaging, transportation and storage The requirements are etc. are regulated. However, for household LED lamps, the standard is still missing, which has become the key to restrict the development of many LED companies.
At the beginning of 2011, the Guangdong Provincial Quality Supervision Bureau organized the development of the LED lighting industry standard system planning and roadmap for Guangdong Province, and proposed 130 pre-established local standards for the development of the LED lighting industry. In January this year, the Guangdong Provincial Quality Supervision Bureau jointly The Science and Technology Department of Guangdong Province held a press conference and issued the "Guangdong Province LED Lighting Industry Standard System Planning and Roadmap", and publicly collected the responsibility for the development of 130 pre-established local standards for the LED lighting industry.
Recently, the Guangdong Provincial Quality Supervision Bureau and the Guangdong Provincial Department of Science and Technology have identified 87 first-level local standard projects for LED lighting industry projects. A total of 93 enterprises and institutions in Guangdong Province took the lead and 486 units participated. The standard development cycle is 6-12 months. .
With standards, whether you want to force detection and certification, at least know what to detect, know where to go to the certification, help the industry to solve the chaos. Shenzhen Jinlaishun Group Co., Ltd. said that the person in charge.
The relevant person in charge of Shenzhen Jiejia Semiconductor Trading Co., Ltd. welcomed the development of standards: Jiejia's products are mainly sold to Japan, South Korea, Singapore, Hong Kong and Taiwan, and these countries and regions have relatively complete standard systems. There are clear rules on what tests are tested. In mainland China, there are many different products on the market. Because there is no uniform standard, formal enterprises are very disadvantageous in the market, and they hope to improve relevant standards as soon as possible.
The mainland market needs to be cultivated for another five years. With the policy of ban on the sale of 100 watts and above incandescent lamps announced by the National Development and Reform Commission on October 1, 2012, the 2012/2013 semiconductor lighting products financial subsidy promotion project finalists will be released, and the related LED lighting industry will be released. With the further improvement of support policies, people expect LED lights to enter thousands of households as soon as possible.
It is still very difficult at present, the key is the price issue. The relevant person in charge of Shenzhen Jiejia Semiconductor Trading Co., Ltd. said: An 8-watt energy-saving lamp only needs about 10 yuan, and the LED lamp must be at least 45 yuan, and the quality cannot be guaranteed. If an 8 watt LED lamp is waterproofed and certified, the price should be as high as one hundred yuan. Although the theoretical life of LED lights is 10 years, it can't be done, and the life of ordinary energy-saving lamps is one or two years. In addition, for home users, compared with energy-saving lamps, the energy-saving effect of LED lights is not obvious, coupled with the quality of LED lights, policy support has just started, so no matter when the incandescent lights are eliminated, LED lights to consumers The attraction is not as strong as the business imagined.
According to him, the LED lamp home market in Japan, South Korea and Taiwan is currently active. Taiwan raised its electricity price in May this year, and the energy-saving benefits of LED lights began to appear. It is very popular in Taiwan's small convenience stores. In Japan, affected by the nuclear leakage incident, the public's awareness of energy conservation has increased significantly, and the Korean people also have a strong awareness of energy conservation.
The domestic household LED market is slow to develop, and the result may lead to excess LED capacity. At present, most of the LED products are government-purchased street lamps, but the LED lamps have a long service life. If the home market is not developed as soon as possible, one day LED production capacity will be excessive. At present, China's LED production capacity can not fully meet the needs of household lighting. Industry insiders said.
Jiejia used to be a semiconductor material. In recent years, it has only transformed LED lighting production. The relevant person in charge of Shenzhen Jiejia Semiconductor Trading Co., Ltd. said that it is the most cost-effective to install LED lights in long-time lighting places such as shopping malls in the current domestic situation. The energy-saving effect is the most obvious. LED lamps have entered this market. The household LED lights are not optimistic. It is estimated that it has to be more than 5 years. When the standard is standardized and the product brand is formed, consumers can understand LED lights more. At that time, LEDs can really light up thousands of households. Now it is to cultivate the market. time.

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