Analysis of Global and Chinese Sales of Sports Cars and Super Luxury Car Brands in 2011

In addition to the aforementioned BMW, Audi, Mercedes-Benz, Volvo, Lexus, Land Rover and Jaguar,

Analysis of Sales of Top Five Luxury Car Brands in the World in 2011 (I)

Analysis of sales volume of top five luxury car brands in the world in 2011 (below)

Jaguar Land Rover Global and China Sales Analysis There are also some sports car and ultra-luxury car brands that released global sales in 2011. These include Porsche, Bentley, Rolls-Royce, Ferrari, Maserati, and Aston Martin. Gasgoo also compiled global and Chinese sales data for these sports car and ultra-luxury car brands, as follows.

Porsche: Sales volume is high in the world, sales in China account for 1/5

In 2011, Porsche's global sales increased by 22.2% year-on-year to 11.8867 million units, a new record in history. Previously its highest sales record was 103,000 in 2007. The company plans to achieve 200,000 global sales in 2018.

In 2011, the United States remained its largest market with sales of 29.023 million vehicles (a year-on-year increase of 14.6%), accounting for 24.4% of its global sales. China (including Hong Kong and Macau) is its second largest market with sales of 24,400,000 vehicles (up 64.6% from 14,785,300 vehicles in 2010), accounting for 20.5% of its global sales.

Porsche sold only 14,959 vehicles in Germany in 2011 (up 13.2% year-on-year), accounting for 12.6% of its global sales.

Bentley: China's sales doubled to become the second largest market

In 2011, VW Group’s ultra-luxury car brand Bentley sold 7003 vehicles worldwide, an increase of 37% year-on-year. The United States is still Bentley's largest market - sales of 2021 vehicles (a year-on-year increase of 30%), while China is its second largest market.

In 2011, Bentley sold 1,839 vehicles in Greater China, including Hong Kong and Taiwan (94.6% over 945 in 2010), accounting for 26.3% of Bentley’s global sales; and sold 1,664 vehicles in China (compared to 2010). 810 vehicles increased by 105.4%, accounting for 23.8% of Bentley's global sales.

Wolfgang Duerheimer, CEO and Chairman of Bentley Motors, predicts that China will become its largest market in 2012.

Rolls-Royce: China's largest market

In 2011, BMW Group's Rolls-Royce brand sold 3,538 vehicles globally, an increase of 30.5% from 2,711 units in 2010, and set a new record for sales (up from 3,347 in 1978). In terms of major regional markets, Rolls-Royce recorded the fastest growth in sales in the Asia Pacific region (up 47%) in 2011, followed by the Middle East region (up 23%) and North America (up 17%).

From a single country's market, China surpassed the United States in 2011 to become the world's largest market for Rolls-Royce. Rolls-Royce sold more than 1,000 vehicles in China, a year-on-year increase of 67%.

In addition to China, Rolls-Royce also performed well in the UK market (up 30%); in the European mainland, the German and Russian markets showed significant growth.

Ferrari: China becomes the second largest market

The sales volume of the Ferrari brand under the Fiat Group in 2011 (indicated the volume) was 7,195 vehicles, an increase of 9.5% year-on-year.

The United States remains its largest market. In 2011, it sold 1958 vehicles, which accounted for 27.2% of its global sales. China (including Hong Kong and Taiwan) was its second-largest market. Sales volume increased by 62.6% to 777 vehicles, accounting for 10.8%. Among them, the sales volume in mainland China is 500; Germany is the third largest market, with sales volume increasing by 14.6% to 705 vehicles, accounting for 9.8%.

Ferrari’s sales in the UK increased by 23% to 574 units, which accounted for 8.0% of its global sales. Its sales in France also increased by 12%.


Figure 1: Global shipments of Ferrari cars (sub-regional)

Source: Fiat Group's preliminary financial report In 2011, Ferrari’s sales in the top five markets in Europe accounted for 35.7% of its global sales. Japan only accounts for 3.8% of its global sales.

Maserati: China is the second largest market

The global sales of the Maserati brand under the Fiat Group (indicated volume) was 6,159 vehicles in 2011, an increase of 8.5% year-on-year. The United States is still its largest market, accounting for 39.6% of its global sales; China (including Hong Kong and Taiwan) is its second largest market, accounting for 13.7%.

In 2011, its terminal sales (not shipments) in China exceeded 780, almost doubled.


Figure 2: Global shipments of Maserati cars (sub-regional)

Source: Fiat Group's preliminary financial report In 2011, Maserati's sales in the top five markets in Europe accounted for 22.6% of its global sales. Japan only accounts for 3.7% of its global sales.

Aston Martin: Global Sales Slightly Decreased by 70% in China Aston-Martin Automobile sold 4,200 vehicles in 2011, a slight decrease of 1.2% from 4,250 units in 2010 and 200 units higher than in 2009 (4000 units). The peak of its sales (7,400 units in 2007) still has a gap of more than 3,000.

In 2011, Aston-Martin’s sales in China increased by 72.7% to 190 units (in 2010, it was 110 units). Previously, Matthew Bennett, Asia Director of Aston Martin, disclosed that in 2012, the brand's sales target in China was 500 vehicles.

Aston-Martin’s current global sales distribution is approximately 30% in the United States, 25-30% in the United Kingdom, 30% in other European countries, and 10-15% in Asia Pacific and the Middle East.