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On September 12, 1986, Nanjing Automobile Manufacturing Factory and Italy Iveco Company signed the Agreement on the Transfer of Light Vehicle Licenses and Technical Assistance. On December 3, 1985, Nanjing Automotive Corporation held a mobilization meeting for 20,000 people, calling for the joint efforts of all employees. , and lay the key battle for technological transformation. According to Zhu Guochen, the first general manager of Nanjing Iveco, when he was the head of the Ministry of Machinery Industry, he was eager to mobilize the general assembly to issue a call: “The project has been won, you have to use five years to build, the comrades started!†Nanjing Iveco The project is not only Nanhua, but also the largest commercial vehicle project introduced by China at the time. Nanjing City specialized in the construction of 25-hectare land for the construction of Iveco's main project at Zijinshan Heimoying Nanfang Plant. 
Although Fiat is very optimistic about the great potential of the Chinese market, in the process of negotiations with China, it has made simultaneous product development including 15 years of technical follow-up by Italians, free transfer of new technologies to China, and Italy intends to provide US$210 million in mixed loans to China for training. People and other commitments, but the Italians do not believe that Nanqi people can finish the contract construction projects as scheduled, so they chose to transfer technology only and not engage in joint venture risk-free cooperation programs. They have to walk.
The construction of Nanjing Iveco's main project is proceeding against the clock. At the same time, the work of digesting and absorbing Iveco technology is also under way. Iveco's manufacturing technology is world-class. Muse who has been with Nanjing for nearly 30 years is not the same thing. Only the introduction of technology without joint venture, no foreign management, no one to help digestion and absorption technology, and the time is so urgent, how to do? Nanqi people rushed forward and studied hard. To cite just one example, there was no ready-made reference book for studying Italian technology. Nanjing Automobile asked people to translate "Italian-Russian Automotive Technology Dictionary" into "Yihan Automotive Technology Dictionary" for employees to use. In order to make the foreign training personnel pass the language, they send the employees to many universities in the country for further study.
In August 1991, the first Nanjing Iveco Motors officially went offline and quickly sold to the whole country with its excellent overall performance, high technology content and excellent quality. On November 21, 1994, the leader of the Ministry of Machinery Industry came to Nanjing Automobile as the director of the National Acceptance Team to accept the acceptance of the Iveco project and cut the ribbon for the 10,000th Iveco off the assembly line. At the acceptance conference, he said: "The construction of Iveco is a major event in the history of the development of Nanjing Auto, a major event in the history of China's automobile development, and a major leap in the history of China's development of light vehicles." NAC introduced Iveco light vehicles The project passed the national acceptance. The savvy Italians initiated the establishment of a joint venture and sincerely cooperated with NAC. 
"Shangnan" cooperation is still symbiotic
In the office of Ji Guorong, the current secretary of the party committee of Nanjing Iveco, a beautiful word hangs over the eight characters of "Together with the symbiosis". This is Nanjing Iveco's corporate philosophy. Ji Guorong explained that “perfect†and “symbiosis†are the values ​​pursued by Nanjing Iveco. The connotations are the pursuit of excellence, perfection, common growth, and symbiosis and co-prosperity; it is the essence of corporate culture of “concentric development and transcendenceâ€.
Ji Guorong summarized the development of Nanjing Iveco into three phases: the first phase was technical cooperation and the opening of a new era of European light passengers (1985-1996). This stage is characterized by Nanjing Iveco adhering to the "four creations" spirit of "start-up, innovation, excellence, creating a brand", the introduction of IVECOS series of light commercial vehicles, the first to establish a new standard of "high-speed, safety, and environmental protection" for China's light passengers. Leading the development of China's light passenger technology and market.
The second stage is joint venture cooperation. Iveco and Leap Forward are at the same stage (1996-2007). The characteristic of this stage is that the two parties established a joint venture company, insisted on the simultaneous introduction of IVECO technology and products, and successfully launched the series of models such as Deyi, Turin, Baodi, and 4×4 military vehicles. In particular, it is worth mentioning that in 2007, the Yuejin truck business, which had fallen into the historical low, merged into Nanjing Iveco. After integration with Yuejin, Nanjing Iveco conducted a comprehensive "genetic recombination" of Yuejin products. The core is to use Iveco's technology to enhance the quality of the leap forward. With the strength of the joint venture, the competitiveness of its own brand will be improved, and the old brand will come back to life.
The third stage is the "South" reorganization. From 2008 to the present, Nanjing Iveco took advantage of the take-off. Nanjing Iveco became the backbone enterprise of commercial vehicles of SAIC Motors, taking advantage of the superior resources of its shareholders in technology, branding and management to make strides towards realizing the company’s strategic goals.
For Shangnan Cooperation, there have been many questions inside and outside the industry. Does SAIC, which has no commercial vehicle operating experience, manage this new field? How can mergers and reorganizations solve cultural conflicts among different companies? How to coordinate relations with foreign parties? In this regard, Ji Guorong has a clear understanding. He pointed out that the development of the three phases in 27 years was doomed to Nanjing Iveco as a culturally diverse company. “Nanjing Iveco has six kinds of cultures coexisting. At each stage of development, the task of cross-cultural integration is urgent and arduous. Cross-cultural construction is an important foundation for the stable development of the company. The foundation is not strong enough to shake the earth.†Ji Guorong said .
In the reorganization of Shangnan, SAIC Group proposed the eight-character guideline of “South-South cooperation and integration into oneâ€. “To achieve the integration of Shangnan, Nanjing Iveco proposed to integrate SAIC culture and create its own distinctive culture. Sanrong's work means "financing" through business integration, "smartness" through management, and "fusion" through cultural integration.
In order to eliminate the alertness and distrust of Nanjing Iveco's employees to the new owner, SAIC only sent three management cadres to Nanjing Iveco. In order to quickly integrate into the SAIC culture, in addition to financial considerations, Nanjing Iveco also consciously introduced SAIC's advanced management concepts and models to boost its management leap. The company's organization and management cadres and technical personnel were divided into batches to SAIC's benchmarking study. In the comparison, they found advanced standards, found gaps, and sought for replication measures. The successful introduction of SAIC's product development process, project management, value chain management, lean production, and centralized procurement management has greatly enhanced the management level of Nanjing Iveco.
At this stage, NAC's predecessor models that have operated for several decades jumped into trucks and were transformed. In the year of “Shangnan Cooperationâ€, the new quality that has undergone quality improvement in 10 major projects and more than 300 small items has leapfrogged in Nanjing Iveco. Only three months after the listing, it achieved a switch with the old products, and continued to maintain the upward trend in sales. On January 17, 2008, Europe's new light card manufacturing technology was introduced on the Iveco platform to create the new Oca offline. This is the first new product launched after Leaping into the Iveco brand system. The brand name “Yuejin New Quality from Iveco†has been active since then. In September 2012, it was built on the tripartite resources of SAIC, Iveco, and Iveco in Nanjing. European standard high-end light trucks surpass the offline, breaking the long-term monopoly of Japanese light trucks to this market. Beyond is an epoch-making product in the history of Yuejin brand development. It is Nanjing Iveco's first self-owned brand product, which has created a successful way for the joint venture to develop its own brand.
New integrated development <br> <br> season Guorong told the author, in SAIC requirements, last year and this year, Nanjing Iveco been integrated reform, the three units SAIC Nanjing Auto Group Management: Southern Automobile Research Institute, Nanjing Auto into The export company and Nanhua Special Purpose Vehicle Co., Ltd. were escrowed to Nanjing Iveco to facilitate Nanjing Iveco's efforts to focus on new product development, product modification and export on the Yuejin and Iveco platforms.
Ji Guorong told the author that the issue of integration between China and foreign countries was solved very well in Nanjing Iveco. For example, in terms of product development, SAIC President and Iveco President have reached a consensus that in the two existing product platforms of Nanjing Iveco, the leap-forward product upgrade is led by China, and the upgrade of Iveco products is Italian-led. Zhou Liang, the current general manager of Nanjing Iveco, told the author that Nanjing Iveco’s newly developed transcendence is an international model, with 40% of its total output being exported. Existing products have entered the markets of Russia and other countries and are being developed into European models. This product was developed by China. The 2014 all-new series of vehicles developed by Iveco, including diesel vehicles, gasoline vehicles, hybrids and pure electric vehicles, will be introduced in China after the completion of the new plant in Nanjing Iveco, and an MPV will also be introduced into China. "I just came back from Italy, test drive a new model, officially listed on January 1st next year, fully surpassing competitors." Zhou Liang said, "The engines that are matched with these two models have already settled in Nanjing and will begin production this year."
Among the targets set by SAIC Motor Corporation in 2015 to complete the sale of 500,000 commercial vehicles per year, 300,000 vehicles will be completed by Nanjing Iveco, of which Yuejin’s sales target is 250,000 vehicles. To this end, the company is gradually establishing a supporting production management system. It plans a unified plan for products, markets, capital, talent, and production capacity. It only invests in research and development and accounts for about 3.5% of annual sales each year. Among them, the high-end light trucks exceed R&D investment of 1 billion yuan, and the product categories that will exceed them in the future will be more and more abundant. Narrow body, medium body, wide body, and engines can combine at least 27 products to meet the diverse needs of users.
"Shangnan" cooperated to help Nanjing Iveco take second flight