Frankfurt (Middle East) International Auto & Motorcycle Accessories Expo
**Frankfurt (Middle East) International Automobile & Motorcycle Parts Fair**
**AUTOtec | AUTOmechanika GULF**
**Exhibition Dates:** May 23–26, 2004
**Venue:** Dubai World Trade Center, UAE
The **Frankfurt (Middle East) International Automobile & Motorcycle Parts Fair** is one of the most anticipated events in the automotive industry, bringing together leading manufacturers, suppliers, and buyers from around the globe. Held at the prestigious Dubai World Trade Center, this exhibition showcases a wide range of products including automotive and motorcycle parts, repair equipment, tires, batteries, sound systems, in-car entertainment, maintenance tools, air conditioning systems, and much more.
Organized by **Messe Frankfurt**, the world’s leading exhibition organizer, this event continues the legacy of the renowned **AUTOmechanika** series, which has become the gold standard in the global automotive industry. With its strong presence in over 10 countries worldwide, Messe Frankfurt brings its expertise, professional network, and industry influence to the Middle East, making this fair a key platform for business growth and market expansion.
**Market Overview**
The Middle East is one of the fastest-growing automotive markets globally. With car ownership rates among the highest in the world, the region offers immense potential for auto parts and accessories. In Kuwait, for example, there is an average of one car per two people. The majority of vehicles in the region come from Japan (48%), Europe (26%), and the U.S. (17%).
The annual auto parts and accessories market in the Middle East exceeds $11 billion, with Dubai serving as a major hub for re-exports. The UAE's car market grows at a steady rate of 9.6% annually, while auto parts re-exports in Dubai have seen a 20% yearly increase. Additionally, the growing demand for fuel station equipment and infrastructure highlights the region's dynamic market environment.
**Marketing Strategy**
To ensure maximum exposure and attendance, a comprehensive promotional campaign will be launched across the Middle East:
- Advertising in over 20 national newspapers and 50 major publications
- Promotional spots on more than 60 radio channels during prime time
- Full-page color ads in leading business magazines
- Posters and banners throughout the region
- Personalized invitations sent to 1,600 VIPs and 60,000 key buyers
- Email and fax invitations to 30,000 major buyers and 10,000 purchasers
This event not only provides a platform for networking and business development but also allows exhibitors to tap into the global reach of Messe Frankfurt’s extensive network.
**Contact Information**
For more details or to participate, please contact:
**Miss Yin**
Email: [Insert Email]
Phone: (021) 54805573, 54807130
Fax: (021) 54936441
Address: Room 1605, Room 263, Hongmei Road 263
Join us in Dubai and take advantage of this unique opportunity to connect with industry leaders and expand your business in one of the most promising markets in the world.
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