2012 Fastener companies need to develop "trilogy of the trilogy"

In 2011, the “renminbi appreciation,” “rising costs,” and “financing difficulties” became hot keywords for the year. It can be said that the fastener industry in China is moving forward and facing difficulties. At the same time, 2011 was the beginning of China's "Twelfth Five-Year Plan". The industry as a whole maintained a relatively stable development.

In the past year, although China’s fastener industry has maintained a gratifying development trend in the mainstream of development, too many unfavorable factors have caused fastener companies to fall into trouble. In the face of a hazy economic environment, many companies have begun to seek Breakthrough in strategy. As it enters 2012, fastener companies must clear the current difficulties facing the industry and make full use of their own favorable factors to strengthen their development.

The first song: The company lays a solid foundation, another way: “If a worker wants to do good, he must first sharpen his tools.” Enterprises are the main part of development. It's easier said than done! If the failure of the transition will lead to a failure, but not transformation and upgrading, the road to enterprise development will sooner or later come to an end. In 2012, fastener enterprises must first inspire their spirit, adhere to the road of development, and transform themselves into “intensive, special, and special” intensive, production and service-oriented enterprises. The following 5 suggestions are for reference:

1. Accelerate product structure adjustment and vigorously develop high-performance, high-intensity, and high-value-added products. Zhang Baode, a leading company of Yongnian Fasteners, in order to promote the transformation of enterprises, with the support of Yongnian County Government, Kolb company through the same German company for six years of negotiations, the two sides set up a joint venture company to set up production of aerospace, cars, high-speed High-grade fasteners used in trains and other fields. After the development of 2011, China has achieved remarkable results in the aviation and automotive industries, becoming a big country in construction machinery, and the country’s construction machinery industry has become more and more important in the country’s discourse. Fastener companies have begun to realize that they must rely on automobiles and new ones. Energy, high-speed rail, aerospace, IT and other industries revitalize development opportunities for products to shift from low-intensity to high-intensity specifications, from ordinary standard parts to non-standard exotic parts, and from the importance of low-value-added to high-value-added transfers. In order to have the right to speak in the market, it will occupy more market share.

2, based on the domestic market, open up new markets for export. With frequent trade frictions, fastener companies must have sufficient understanding and have a single export risk. Enterprises should base themselves on the domestic sales market and move toward internalization. On the other hand, we must also see the entire world economy slow down. The export situation is even more severe. In this regard, enterprises should pay attention to the adjustment of export regions and explore more potential markets such as South America, North America, Asia, and Southeast Asia.

3, the replacement of new production equipment, the introduction of advanced technology. In order to meet the market demand, many companies began to attach importance to the introduction of advanced equipment, such as the 40 million standard equipment to replace the new equipment, Feida greatly increased production efficiency and enhance the ability of enterprises to take orders; Shanghai Shangbiao Automobile Fastener Co., Ltd. took the lead in using The finite element analysis technology developed by German CPM company has optimized the quality of the product and increased the production efficiency by 100%. With the replacement of new production equipment and the introduction of advanced technologies, the production efficiency of enterprises has been greatly improved. On the other hand, companies have also eased the pressure of rising labor costs.

4, comply with harmony, based on environmental protection. At present, many domestic enterprises are developing high-tech, low-energy, and low-pollution products by advocating scientific and technological progress and technological innovation. This not only effectively increases the technological content and added value of products, but also caters to the sustainable development of the country. need. Therefore, the fastener industry must strengthen cooperation with iron and steel companies, continuously develop new steel grades, vigorously promote energy-saving annealing-free and non-refining new steel grades, new technologies and new processes, improve the processing level of raw materials for cold heading, and reduce energy consumption. Pai, take the green road.

5, the trend of the development of the Internet, innovative marketing model. In recent years, the fastener industry in China has been constantly optimized and developed, but traditional sales channels can hardly break the deadlock in the foreign capital monopoly market, thereby limiting its development. In 2012, the development of China's sub-commerce was in a period of rapid development, and fasteners were traditionally used as a tradition. The industry must be well-connected with the new economy, new technologies and the Internet. At present, most companies implement new channels for online transactions through e-commerce channels and explore the development model of “e-commerce+professional companies+small manufacturing”.

The second song: Making full use of the strength of industry associations to deal with complex economic and trade situations at home and abroad, industry associations play an important role in the industry and play a leading role in the development of the industry.

1. Actively participate in association activities and strengthen enterprise exchanges and cooperation. Each year, small and large associations in the industry hold regular industry events: For example, the “National Fastener Economic Trade and Technology Symposium” organized by China National Machinery General Parts Industry Association and the Hong Kong Screw Industry Association. The “Guangdong-Hong Kong Linked Fasteners Innovation Forum” and “Corporate Mutual Visits” were held, as well as a series of corporate exchange activities organized by local associations. Many companies stated that the association provides companies with a platform for mutual learning, mutual exchange, and mutual cooperation. This not only provides a platform for their business development, but also strengthens exchanges and cooperation among enterprises and promotes “win-win” development.

2. The difficulties in export trade, the association acts as a road to God Now, with the increasingly important role of China in the world economic arena, international trade protectionism makes China's export commodities face enormous challenges. In recent years, trade disputes have become obstacles for China's fastener export enterprises. Many fastener companies have encountered anti-dumping and have been suspended. In 2011, China won the first case of the EU anti-dumping case, inspiring China's entire screw industry, foreign trade companies. It was able to return to the EU market again. Despite the difficulties in this section, the association has exerted a lot of power to help the companies involved to sued the EU to the WTO and finally won!

The third song: Internet + exhibition, all-round development of publicity and promotion channels In today's society where informatization is flourishing, promotion and promotion infiltrate every corner of life, which has an increasing influence on our thinking and culture! In 2012, economic development has entered a brand new starting point. Successful companies are indispensable to outstanding product promotion and promotion planning. Fastener companies are no exception. In the first song, we mentioned that we must develop the Internet. The potential to use the B2B e-commerce platform to increase the promotion of its own business, in addition, companies should also use a relatively good trade show platform, so that more buyers, terminal buyers understand their own superior products, newly developed products, In the industry exhibition, there are targeted fastener professional exhibitions: “Shanghai Fasteners Professional Exhibition”, “Golden Spider Fastener Trade Show”, “Las Vegas Fastener Show”, and “Studies in Stuttgart, Germany” "These exhibitions are the best choice for companies to choose the marketing platform for promotion, both in terms of scale and professionalism.