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The price war is difficult to last LED lighting should be a good "brand war"
We all know that LED lamps have great advantages in energy saving and environmental protection, and also the direction of lighting development. However, due to cost constraints, the price of LED lighting products is higher than other lamps, making it more difficult for products to enter the home market. The prospect of LED development is relatively broad, allowing businesses to see the inevitable future development, and also began to gear up for future development. In order to circle their own users, many merchants do not hesitate to sell products by reducing profits. At the same time, they use various propaganda methods to promote product sales. The important point is price war. On Taobao and other websites, you can also see a lot of merchants launching products. Many LED lights are even lower than energy-saving lamps. There are also many products with large sales volume that use price reduction or matching packages to promote. LED lamp price reduction is normal. With the mass production of products and the improvement of technology, the price of products will gradually develop towards the people, which is also the performance of market progress, but the development of products is not sufficient, the competition is not heating up, and the merchants have already delineated through low prices. Market, this is not a good phenomenon. The brand war is the future development of the industry. Low-cost LED lighting products are especially concentrated in online stores without quality standards. Consumers are often exposed to low prices when they are not exposed to the product, and instead buy lower-priced products, so the trend of price wars is more obvious. Many manufacturers' sales strategies are tilted toward price, and many manufacturers have followed suit into the price war. The price war directly causes the price of the product to drop, but considering the profit demand of the manufacturer, these low-priced products are not heavy in quality at the time of manufacture, which makes the overall quality of the LED product decline, which also weakens an advantage of the LED lighting product. Not conducive to the development of the industry. At present, most traditional lighting manufacturers have LED products, but the price is higher. This is based on their own brand considerations and is made with quality-assured components. It can be seen that if it is not a short-term promotion, online prices Very low products are likely to be inferior products. In the long run, the market is important, but low-priced inferior products often affect the credibility and long-term development of products. Brand warfare is the direction of LED lighting development. Only products with brand and quality assurance can bring out the advantages of high luminous efficiency and long life of LED, and truly apply high-quality lighting products to the market. Replacing the market with low prices should be the means of market competition, not the ultimate goal. LED companies not only need to improve production technology, improve production efficiency to reduce costs and gain profits, but also increase technical content, enhance product value, and shift product competition from the price battlefield. Only by turning price war into brand warfare can we It has a favorable position in the fierce competition, allowing products to occupy a place in the domestic and international markets.