Philippe Starck Partners With Intelligent Generative Design to Co-Create His Next Masterpiece for Kartell

In the realm of design, few figures have achieved as much success or left as deep an impression as Philippe Starck. From a cult-classic armchair reminiscent of 18th-century style to a toothbrush that became a collector's item, or even a nightclub styled after the Dallas version of Studio 54, Starck’s list of iconic designs seems endless. One notable exception in his illustrious career spanning five decades? Collaborating with an intelligent machine in the creative process. That changed today in Milan, where Starck and Kartell introduced the A.I chair, crafted using an algorithm that adhered to the original brief—a comfortable seat with structural integrity, meeting certification standards, and embodying simplicity and clean lines. “This is the first chair designed outside our brains, free from our usual habits and thought patterns,” Starck remarked. “It’s truly a new world opening up to us.” Unlike any previous Starck project, the A.I chair emerged from a dialogue between human imagination and computer assistance. To enable this, Autodesk provided Starck access to a research prototype of its generative design software, acting as his co-creator. “The moment Philippe shared his ideas and the results of our collaboration, I knew this was a unique opportunity,” said Claudio Luti, president of Kartell. “For the first time, a project wasn’t born solely from our decades-long dialogue.” Generative design is a tool that lets designers and engineers set goals—like materials, manufacturing methods, and costs—and explore countless solutions. The software iteratively tests and refines designs based on feedback. The prototype used here featured cutting-edge AI-assisted techniques, with injection molding as a manufacturing constraint—a first for Autodesk’s technology. Initially, there was a noticeable gap between Starck’s expectations and what the software produced. Over time, as Starck refined his descriptions, the software learned his design intent more accurately. “This evolved into a creative exchange akin to human interaction,” noted Mark Davis, senior director of design futures at Autodesk. “Starck taught the system about design intent, while the AI adapted to better assist.” Looking ahead, the goal is for AI to adapt to the designer’s style and preferences, rather than the other way around. Autodesk’s generative design has already been applied to projects like a Mars lander prototype for NASA and lightweight automotive parts. Partnering with Kartell and Starck brought a different kind of satisfaction. “Understanding their design philosophy has been invaluable,” said Davis. “This collaboration exemplifies the pinnacle of industrial design, pushing the boundaries of generative design.” This project marks a leap forward, blending human creativity with technological innovation.

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