Case IH is a well-known name in the agricultural equipment industry, representing a long legacy of innovation and development. Today, it's part of CNH Industrial, one of the largest companies in the global machinery sector. The brand has evolved through several mergers and acquisitions, combining the strengths of multiple brands over time.
While Case IH focuses on agricultural equipment such as tractors, harvesters, and planters, its sister brand, Case Construction Equipment, specializes in construction machinery. This division allows both brands to cater to their respective markets with specialized products and services.
The origins of Case IH trace back to 1842 when Jerome Increase Case founded the Racine Threshing Machine Works in Wisconsin. At that time, farm machinery was still in its infancy, and J.I. Case played a key role in developing mechanized equipment that helped revolutionize farming practices.
In 1869, J.I. Case developed the first steam engine tractor. At the time, steam power was the primary source of mechanical energy, with coal and wood being widely available. These early tractors were not self-steering and relied on horses for maneuverability.
Although steam tractors were common in the 19th century, they eventually gave way to gasoline and diesel engines as technology advanced. Case's first gasoline-powered tractor came in 1892, but the market wasn't ready for it until the 1910s.
Case's first gasoline-powered tractor (1892)
The Case IH brand has undergone significant changes over the years, reflecting the evolution of the company and its parent organizations. From its early days under International Harvester to its current identity as part of CNH Industrial, the logo and branding have continually adapted to reflect new ownership and strategic direction.
CNH Industrial was formed in 2013 as a spin-off from Fiat, led by CEO Sergio Marchionne and the Agnelli family. The company now oversees a wide range of brands, including Case IH, Case Construction, New Holland, and others. It operates globally with a vast network of dealers and manufacturing facilities.
With over 11,500 dealers in 170 countries, CNH Industrial serves multiple industries, from agriculture to construction and transportation. Its headquarters are in Basildon, UK, and it is controlled by Exor, an investment company owned by the Agnelli family.
CNH Industrial employs more than 63,000 people across 67 factories and 56 research centers worldwide. Its CEO, Scott W. Wine, leads the company in driving innovation and growth in the off-highway and industrial sectors.
Source: CNH Industrial
Despite having many brands under its umbrella, CNH Industrial manages them separately, with minimal overlap in operations and product lines. This allows each brand to maintain its unique identity while benefiting from shared resources like engines and components.
While there is some collaboration, most dealers and manufacturers operate independently. This structure ensures that each brand can focus on its specific market and customer needs.
Case IH has a global presence with manufacturing facilities across North America, South America, Europe, Asia, and the Middle East. High-horsepower tractors are produced in Fargo, North Dakota; Racine, Wisconsin; and Curitiba, Brazil. Axial Flow Combines are made in Grand Island, Nebraska.
360-620 horsepower | Made in Fargo, North Dakota, US 180-380 horsepower | Made in Racine, Wisconsin, US and Curitiba, Brazil 150-240 horsepower 116-145 horsepower | Made in Curitiba, Brazil 53-140 horsepower 64-117 horsepower 107-117 horsepower 76-106 horsepower 35-40 horsepower 35-55 horsepower 468 horsepower | Made in Grand Island, Nebraska, US
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Timeline Evolution of Case IH Since 1842
Steam Tractors
Source: CaseIH.com
Branding Over Time
Original International Harvester Logo (1902)
Case IH Logo (1985)
CNH Industrial
Notes: CNH Industrial serves multiple end markets, including agriculture, construction, trucks, buses, and military.
Multiple Brands, Separate Operations
Case IH Factories
Case IH Tractors
Case IH
Steiger Series
Case IH
Magnum Series
Case IH
Puma Series
Case IH
Maxxum Series
Case IH
Vestrum Series
Case IH Farmall
A Series
Case IH Farmall
C Series
Case IH Farmall
Utility C Series
Case IH Farmall
Utility U Series
Case IH Farmall
N/V Series
Case IH Farmall
Compact A Series II
Case IH Farmall
Compact C Series
Case IH Combines
Case IH
Axial Flow Combine
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