According to German media reports, has the era of China's auto market skyrocketing been over? According to Bernd Ziesemer, a German car comment expert, as the Chinese economy enters a new normal, the rise of the middle class and the changes in the automobile market, German car companies have just begun the "car war" in China, who can be the first Embrace this era of change, who will become the final winner of the competition. We have re-engineered a large inventory of precision machined replacement crusher spare parts including heads, bowls, mainshafts, socket liners, sockets, eccentric bushings, head bushings, gears, countershafts, countershaft bushings, countershaft housings, mainframe seat liners and more, we can support your entire machine for mechanical spare parts. HP3 Spare Parts,Eccentric for HP3,Head Assembly HP3,Frame for HP3 ShenYang TianYi Mining Machinery Co., Ltd , https://www.tianyimining.com
There are beautiful dreams, and there are also time to wake up; this saying is appropriate for German car companies who regard the Chinese market as their greatest hope. They expect the Chinese market to maintain rapid growth as it did in previous years, but it is destined to be a beautiful dream, so when do you wake up?
In the eyes of pessimists, the high-speed growth trend before the Chinese market has ended. In the first five months of this year, the total sales volume in the Chinese market increased by only 1.2% year-on-year, which is very weak compared to the double-digit growth rate in previous years. For German car companies, the situation is not only as simple as the growth rate slows down. According to official data, the Volkswagen passenger car brand delivered 221,400 vehicles to the Chinese market (including Hong Kong) in May this year, down 8.1% year-on-year. In the first five months, a total of 1.12 million vehicles were delivered, down 3.7% year-on-year. China’s fast-growing masses have sounded the alarm.
Even for luxury brands, the situation is not optimistic. China's luxury car market leader Audi delivered a total of 47,410 vehicles in May, down 1.6% year-on-year, the first time since February 2013. The situation of Audi competitor BMW is not optimistic. The sales in China in May also fell for the first time in more than a decade. In addition to the decline in sales, the German-owned car companies led by the public are still in a price war in big cities such as Beijing. In order to increase sales, they have to use high discounts to stimulate consumers' desire to buy.
In the eyes of optimists, the predicament of the Chinese auto market is only a temporary phenomenon. There have been some short-term growth stops. The acceptable explanation is that now that China's stock market is hot, people are more willing to invest their assets in the stock market to gain value rather than buying new cars. Maybe a few months later, people will buy stocks to make a profit, but by then, luxury and expensive Mercedes or BMW may be the priority and have nothing to do with the public.
According to German automotive expert Bernd Ziesemer, reality is between pessimism and optimism. As long as the Chinese economy continues to grow and more and more people step into the middle class, demand in the automotive market will remain strong. German car companies do not have to worry about the big plunge in the Chinese market like Russia or South America. However, with the growth of Chinese consumers, the era of blindly pursuing famous Western car brands has passed, and the demand is becoming more diversified. So now China is getting closer to the Western European and North American markets. People are happy to buy tall and mighty SUV models, and ordinary cars are in a state of slow sales.
For car companies, if they want to achieve sustainable success in China in the future, they need to spend more brain cells and adopt more flexible strategies and sales plans. It will become more and more difficult to succeed in the Chinese market. The biggest challenge for German car companies is how to respond flexibly to market changes with their partners or local companies that are less sensitive.
It can be seen from the financial reports of Western car companies that the era of their excessive profits in China has ended. Who can first embrace the new normal of the Chinese market, who will be able to dominate the future competition. If it is still the same as "As long as the music rings, we still dance" (the blindly optimistic speech promoted by the US investment bank Lehman Brothers before the financial crisis broke out), it is not far from failure.
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·Welcome to the new normal of the Chinese market, the German car company opened in China "car war"