construction machine Shandong Nuoman Engineering Machinery Co., Ltd , https://www.chinanuoman.com
As a relatively short-term market segment, shopping mall lighting has become one of the fastest growing segments of domestic LED lighting penetration due to its good economy. Many powerful companies have locked it into one of the most competitive markets. .
Shopping malls, as a relatively high-end application site for lighting, have relatively high requirements for lighting applications. However, with the continuous improvement of semiconductor lighting technology, many shopping malls have been locked and successfully attacked by LED lighting companies. For example, New World Department Store has transformed the lighting of public areas in a number of shopping malls. Some of the lightings of brand stores such as Suning, Hongxing Meikailong, Hualian, Huatang, Wanda Plaza and Tianhong have adopted LED lighting. However, it is undeniable that the application of most shopping malls is in the replacement stage, failing to fully exploit the advantages and characteristics of LED lighting sources.
At present, the application of shopping mall lighting to LED lighting products is mainly a replacement category. According to the survey, the types of LED products used in shopping mall lighting are relatively concentrated, mainly including downlights, lamps and spotlights. Most mid-range or ordinary department stores have relatively simple lighting design, and use a combination of downlights, lamps or a combination of the two to carry out the lighting layout of the mall. The high-end shopping malls use a variety of different products to perform three-dimensional lighting design according to multiple levels of basic lighting, accent lighting and decorative lighting.
As an important market segment of LED lighting products before entering the general lighting stage, commercial lighting is very concerned by all LED lighting companies, but it is the most confusing thing for every enterprise to gain market favor in the fierce market competition. In order to ensure that the lighting of the mall can achieve high quality, comfort and reliability, the products that can successfully enter the mall lighting are generally positioned relatively high-end.
At the same time, it promotes the application of LED lighting products in this segment of the shopping mall. At present, LED companies are constantly exploring in the business model. Several mainstream sales methods include direct sales, equipment leasing, and contract energy management (EMC). However, from the perspective of enterprise project implementation, EMC mode customers are more acceptable in shopping mall lighting. The project has a high probability of success and a high overall return. However, it is stressful for enterprises and needs to have strong financial strength or good project financing capabilities.
LED lighting market has a broad space