The Accord is the first Honda global strategic model of Guangqi Honda's layout in the Chinese market, and is also one of the flagship models of Guangqi Honda. Some media learned from Guangqi Honda officially that on May 24th, the Accord's terminal sales in China officially exceeded 2 million units, becoming the first Japanese mid-to-high-class sedan to enter the 2 million sales mark. As of now, the Accord has sold more than 20 million vehicles worldwide. Co2 Lasers,Co2 Laser Machine,Co2 Laser Cutter,Co2 Laser Engraver HARBIN QIAN FAN XI FENG MACHINERY CO.LTD , https://www.waterjetwamit.com
In 1998, when the automobile consumption in China was just starting, the sixth-generation Accord was introduced into the Chinese market. By the end of 2002, the cumulative sales volume had reached 100,000. The seventh-generation Accord, which went on sale in 2003, was quickly put into production in China and set a record for 19 consecutive months of peer-to-peer sales. In 2008, the eighth-generation Accord reached a higher level of quality and technology, and won the middle and senior sedan sales champion for four consecutive years. In 2016, the ninth-generation Accord was equipped with Earth Dream Technology and Honda's latest hybrid technology to realize the full value evolution of mid- to high-end cars. In April this year, the new Accord sharp mixed sales exceeded 1,000 units, and the terminal sales reached 1,057 units. The domestic middle and high-class car hybrid car market sales champion.
In appearance, the new Accord uses Honda's latest family-style design elements, large-scale chrome-plated Geshan and streamlined lines, elegant and stylish. The side lines of the body are slender, with length, width and height of 4915/1845/1470mm and a wheelbase of 2775mm. The taillights are designed in a horizontal strip and the overall lines are more abundant. The hybrid version adds a unique logo to the details.
In the interior, the center console is simple and comfortable, and the color matching is calm. The hybrid version uses a push-button shifting mechanism and adds an EV mode. In terms of configuration, the Accord is equipped with Honda's latest Honda SENSING intelligent driving assistance system.
In terms of power, the fuel version of the Accord is equipped with the 2.0L and 2.4L engines of Earthdream Technology, which is matched with the CVT continuously variable transmission. The new Accord is a hybrid, equipped with Honda's world-best SPORT HYBRID i-MMD dual-motor hybrid system, which demonstrates strong acceleration performance while achieving excellent fuel economy (4.2L fuel consumption per 100 km).
R&D and manufacturing strength Accord continues to sell well in the Chinese market and has become the benchmark for the mid- to high-end car market. This is closely related to the strong factory manufacturing strength and strict quality control system of Guangqi Honda. Whether it is the Huangpu plant where quality technology is precipitated, the Zengcheng factory with “zero discharge of wastewaterâ€, or the new generation of “smart factoryâ€, “quality†has always been established, and the industry quality benchmark has been continuously established. In 2014, it ranked first in JDPower VDS (Vehicle Reliability Research) - Durability Energy Evaluation; in 2012-2016, in the JDPower IQS new car quality survey, ranked among the top mid-sized high-end cars in each year; 2015-2017 It has also won the Best Medium Car Award in the China Automotive Industry Customer Satisfaction Survey for three consecutive years.
In the safety test, in 2006, the seventh-generation Accor successfully completed the first car-to-vehicle crash test in China; in 2009, the eighth-generation Accord completed the first pedestrian protection crash test in China; in 2014, the ninth-generation Accord completed the most in history. The rigorous "car-to-vehicle 15° small overlap rate crash test confirms the excellent safety performance of the Accord.
Young marketing With the 80s and 90s of the Internet era, the younger generation of consumers has become the mainstay of automobile consumption. Guangqi Honda will continue to target the buying habits and preferences of young consumers, create rich and diverse marketing methods, and draw closer to consumers. . In January of this year, the new Accord sharp mixed CBD life test drive experience held in Guangzhou focused on the fashion business CBD with the most concentrated target consumer groups, and launched the campaign with the concept of “private customization†to make the young consumer group fully Experience the product advantages of the new Accord. Whether it is a highly technical advertising campaign or a splendid innovation offline marketing campaign, it shows the advanced image of the Accord.
·Guangzhou Honda Accord sold more than 2 million units in China in 18 years