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Dongfeng Citroen "Dragon C plan" has taken a solid step. Recently, the new Elysée was listed at a price of 83,800 to 111,800 yuan. Five models were launched, both equipped with a naturally aspirated 1.6-liter engine. The concept of "applicable to life" was the main target and the target group was positioned as a home user.
In addition to the new Elysee, Dongfeng Citroen also has two mid-size cars, of which the new Sega is priced at RMB 106,800-147,800, positioning the affordable home crowd; C4L is priced at RMB 123,900-99,900, and the opponents are directed at the new Sagitar, Hideo GT and others. High-end compact models. As can be seen from the price range and target population, the new Elysee and NgSEa, C4L form an effective complement. Dongfeng Citroen executives said that the new Elysee, NgSEa, and C4L have jointly formed the “Three Musketeers†of Dongfeng Citroen’s mid-level car market. After the listing of the new Elysee, it will help the brand to hit the goal of selling 400,000 vehicles in 2015.
In fact, as one of the “oldest†ones, Elysee took it after 11 years ago. With the stable and reliable quality, Elysee obtained a large number of consumers in the Chinese auto market. However, with the rapid development of the auto market, under the impact of a new wave of new models, the "oldest" scenery is no longer. However, the good brand reputation accumulated over the years is an intangible asset. Since the beginning of last year, the “three-year old†has been gradually replaced. At the end of last year, Santana, Jetta at the beginning of the year, and today’s Elysee, in addition to their names, the “oldest†has been completely rejuvenated.
Compared with the old models, the new Elysee integrates higher-level product standards, with more spacious and comfortable space, more reliable quality, and a comprehensive safety system capable of handling complex road conditions and driving conditions. Dongfeng Citroen related responsible person revealed that as a global strategic model, the new Elysee will be listed in more than 30 countries in the world. In countries such as Turkey and Spain that have already been listed, the new Elysee has become the main model for the growth of sales of Citroen. For the new Elysee's prospects in the Chinese market, manufacturers expressed strong expectations.
It is understood that manufacturers' confidence in the new Elysee comes from its excellent quality. First of all, the new Elysee builds a leading-class driving space with a wheelbase of 2652mm, a 1748mm body, a 0.37-inch electric sunroof, and a 485L rear compartment; secondly, the MRN 7-inch large touch-screen navigation entertainment system and other user-friendly comfort configurations. It also added a competitive weight for it; a new EC51.6LCVVTE dynamic high-efficiency engine has provided the new Elysee with strong power and excellent fuel economy; in addition, it is worth mentioning that the new Elysee also carried out 6 million worldwide. The whole-city, full-scale, state-of-the-art vehicle test has experienced mountainous terrain, deserts, deserts, ice sheets, rainforests, and other terrain, and has undergone severe tests of various extreme weather conditions.
It can be said that the quality of the new Elysee is beyond doubt. So, whether it can help Dongfeng Citroen brand hit a new height as manufacturers hope, we will wait and see.
Dongxue "Three Musketees" Combat Mid-Level Vehicle Market