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The pickup truck is a model with an SUV front and cab and an open freight car. It is characterized by the comfort of a sedan, without sacrificing the power, and it is also stronger than the car's ability to carry cargo and adapt to poor roads. And now many brands of pickup truck equipment are not inferior to cars, leather chairs, top-level sound response.
Pickups can be broadly divided into American and Japanese styles. Japanese pickup trucks are mostly evolved from small cars or small trucks, small and exquisite, fuel-efficient, cheap. The United States pickup, luxury equipment, the price is higher than the sedan, the model is sturdy, the body is large, large displacement engine with automatic transmission. Of course, these characteristics are closely related to the American lifestyle. The vast territory of the United States, both road network extending in all directions, but also daunting rugged roads, in the face of these obstacles, high off the ground chassis and high-powered engine naturally better.
The development of pickup trucks in China
Domestic pickups appeared in the early 1980s. Early pick-up trucks were converted from light trucks and used low-end diesel engines. In the automotive catalogue, pickups are classified as trucks under commercial vehicles. Due to the ownership of trucks, pickup trucks have been a niche market in China and have not attracted the attention of many consumers. In recent years, pickup trucks have been “out of line†with the overall growth of the auto market.
At present, there are more than 30 pickup truck manufacturers in China, including Great Wall Motors, Jiangling Motors, GAC Gonow, Beiqi Foton, Huanghai Automobile and Qingling Automobile. The overall pickup capacity has exceeded 1 million. In the five years, the top four sellers have always been Great Wall Motors, Jiangling Motors, Zhengzhou Nissan, and Zhongxing Auto, and have occupied most of the market share. Among them, Great Wall Motors is always in the position of sales champion, and Jiangling, Zhengzhou Nissan, and ZTE occupy the second, third, and fourth positions. It is worth mentioning that the joint venture products in the field of cars and SUVs are in a different position. The performance of self-owned brands in the pickup field is obviously better than that of joint venture brands. The market share has remained at around 80% in the past five years.
The development prospects of pickup trucks in China
At the product level: The country's gradual increase in environmental protection requirements, and the increasing attention of users to fuel efficiency, all require pickup companies to accelerate technological upgrading. According to reports, the current Euro III engine, EFI system, environmental protection air conditioning, electronic technology, advanced security control systems, etc., have been widely used in pickup products. However, many consumers still indicated that the pickup truck type of the market is currently “landâ€, and the company’s propaganda is not enough. Therefore, the latest developments in the pickup market are not well understood. In response, Zhao Jingguang, deputy secretary of the Beijing Foton Party Committee, responded that the newly-listed Futian Automobile Lander has made a significant step forward in technology. It has smart and comfortable configuration, stylish style, spacious space and outstanding quality. In many respects, it can almost meet the needs of the young consumers by almost matching the cars and SUVs, but these talents do require a series of measures to make consumers understand as soon as possible.
Policy: Look forward to "relaxing." Great Wall, Beiqi Foton and other companies stated that they can learn from the lifting of the ban on small-displacement vehicles. Micro cars and other small-displacement vehicles were not allowed to enter the city earlier, but for the encouragement of energy-saving and environmentally-friendly small-displacement cars, the policy was lifted later, and the micro-customer market had a rapid development. Pickups have the characteristics of “also goods and customersâ€. If the policy allows them to “more goods and customersâ€, it will encourage and encourage people to choose their own businesses, one-person companies, and two companies. promote.
Pickup is a multi-functional vehicle that combines the advantages of cars and trucks. Its biggest advantage is the comfort of a sedan, along with features such as versatility and power, making it ideal for private owners and SMEs in the city.
China's pickup market has not yet fully developed its advantages